Start with what the brand itself puts in print
Knowing what the real thing says about itself is what makes counterfeits easiest to catch. That’s A Awful Lot Of Cough Syrup publishes a narrow set of specifics: fixed price levels, a awfullottacoughsyrup.com/product-category/shorts catalogue of 154 named products, fabric weights on its core styles, a signature yellow woven label and Los Angeles production. Matching all five costs money, which is why copies almost never manage it. Desto Dubb has posted publicly about fakes in a video on his verified Facebook page, so the brand is aware of the problem. Special equipment or a paid authentication service are not needed for any of this. Read calmly, before you pay: that is the whole exercise.
Six checks, ordered so they settle it fastest
Work through these in sequence and most questions answer themselves in under a minute. The first two checks can be done from a listing alone, without touching the garment. The next three want the piece in hand or a clear set of photographs. Often the most telling signal of all is where the piece is coming from, which is what the last check covers. A single failed check is a reason to slow down rather than a verdict. Two or more failed checks and you are almost certainly not looking at the real garment.
1. The price test
Core prices at the brand’s own store as of September 2026 are about $150 for a tee and about $200 for a hoodie or sweatpants, and these change over time. Copycat listings for the same styles cluster far lower, commonly between $45 and $95. A gap like that is no sale: it is a different product. The brand does run genuine markdowns, so a single discounted item proves nothing on its own. What tells you something is a whole catalogue of cough syrup shirts and hoodies priced at a third of retail. A $45 tee carrying this wordmark did not come from the brand.
2. The name test
Each genuine piece has a name that appears in the brand’s own 154-product catalogue. Recognisable patterns run through the real names: the Classic Cough Syrup T-Shirt and Hoodie, the Double Cup Cargo Shorts, the Awful Lot Of Stincs capsule, and medical or horror references such as Big Pharma, Drankenstein and King Of The Kill. A Breakfast Of Champions Tee and a Skeleton Hoodie Black are among the names seen on copycat listings, and they appear nowhere in that catalogue. If you are chasing a particular awful lot of cough syrup hoodie, search the exact product name against the live catalogue before paying. Nothing is cleaner as evidence than a name that does not exist. It takes about thirty seconds to check.
3. The fabric-weight check
The brand publishes weights on its core styles, and those numbers are expensive to replicate. You are looking for Classic tees at 6.5 oz 100% organic cotton, the Classic Hoodie at 16 oz 100% organic cotton, the Classic Sweatpants at 14 oz fleece of 80% cotton and 20% recycled polyester, and the Double Cup Cargo Shorts at 14 oz denim. Dickies pieces are 65% cotton and 35% polyester, and the boxers are 95% cotton and 5% elastane. A listing offering only vague words such as premium heavyweight, or a figure that contradicts these, is worth pausing on. Many accessories carry no published weight at all, which is why silence on a pair of socks means nothing. Hold a 16 oz hoodie and it is unmistakably dense and stiff when new.
4. The label test
Right across the line, the most consistent marker is the yellow woven label, named in product copy garment after garment. On tees the label sits at the hem; on the Classic Hoodie it sits at the wearer’s bottom left. A custom leather patch on the denim shorts and a logo woven waistband on the boxers are the hardware other pieces carry. A dense, even weave and visible threads are what a woven label has, and it is stitched flat and square to the seam. A serious warning sign is a printed or heat-pressed tag where a woven label belongs, and so is a label in the wrong shade of yellow or in the wrong position. The stitching that holds the label is worth as close a look as the label itself.
5. The print test
On most pieces the primary graphic is the wordmark, usually as a jumbo screen print across front and back. The spelling is the detail most copies get wrong. With “A”, not “An”, is how the brand writes it, and that is deliberate and is how the trademark is registered. People type thats a awful lot of cough syrup into a search box without the apostrophe, which is fine, but a garment printed with “An” is not carrying the brand’s wordmark. The brand’s signature colours are black and yellow, and some lighter tees use water-based prints that sit soft in the fabric by design. After the spelling, look at print registration, edge crispness and whether the ink has cracked before the garment has been worn.
6. The seller test
The safest route is the brand’s own online store or one of its confirmed physical shops: 7669 Melrose Ave and 312 W 5th St in Los Angeles, and 5410 Almeda Rd in Houston. Confirm before travelling, because opening hours and trading status change. On any other storefront, a few patterns recur among the copies. They tend to advertise elaborate authentication procedures the brand’s own store never claims. Their contact addresses often match no location the brand has ever used, and they rarely connect to the brand’s social accounts. Every size in stock across a full catalogue of alocs clothing is unusual in itself, since the real store regularly sells through a large share of its size variants.
The six checks, side by side
Everything above is compressed in the table below into a form you can scan on a phone. The middle column sets out what the brand itself has published as of September 2026, and the right column describes what the copies tend to do instead. Treat the figures as a snapshot rather than a permanent standard, because prices, stock and product names all change. Taken singly, none of these signals is conclusive. Taken together they are reliable, because a convincing forgery would have to match all six at once. That is the part counterfeiters do not bother with.
| Test | What a genuine piece shows | Warning signs |
|---|---|---|
| Price | Tees at about $150, hoodies and sweatpants at about $200 | A whole catalogue priced $45 to $95 |
| The product name | A name from the brand’s 154-product catalogue | Made-up names that appear nowhere in it |
| The fabric weight | 6.5 oz tees, 16 oz hoodie, 14 oz fleece and denim | Vague wording, or figures that contradict the published ones |
| The label | Yellow woven label at tee hem or hoodie bottom left | A printed tag, the wrong shade, the wrong placement |
| The graphics | A jumbo screen print; the slogan spelled with “A” | “An” in the slogan, plus soft edges and cracked ink |
| Seller | The brand’s own store, or its Los Angeles and Houston shops | Authentication theatre, no social presence, everything in stock |
Why That’s A Awful Lot Of Cough Syrup attracts copies
Three factors make a brand attractive to counterfeiters, and this one has all of them. Running from about $150 to $350 across the line, the price band leaves a wide margin for a cheap copy to undercut. Demand exists among people who have never seen a genuine piece, because the name travelled far beyond the clothing. A line of text is the core graphic, and that is the easiest thing in the world to screen print onto a blank. Pressure comes from scarcity too, since drops sell through and a large share of size variants sits out of stock at any given time. Sellers nobody knows are where that combination pushes buyers, and exactly where the copies wait.
If you already own one

This is recoverable, and worth handling methodically rather than quickly. Note down which of the six checks the piece failed, with photographs of the label, the print and the inside seams. Keep the listing, the order confirmation and any messages, since disputes are decided on documentation. A clear, factual description resolves a fair number of cases without escalation, so contact the seller first with the specific discrepancy. The brand’s own published policy accepts refund requests within a month of purchase with return shipping paid by the customer, but that applies to its own store and not to a third party. The next step, if that goes nowhere, is the platform’s buyer protection or your payment provider’s dispute process, and both run on deadlines, so start early. Convincing copies are designed to pass at a glance, so do not resell the piece as genuine and do not take it personally.
